Broken Matt Hardy

 The cultural artifact I have chosen is Broken Matt Hardy, one half of WWE's Raw Brand Tag Team Champions. I chose Broken Matt because he is one of the most popular wrestlers in the world. He was named 2016 Gimmick of the Year by Thewrestlingnewsletter. Everywhere he goes, the crowd chant "DELETE" at the top of their lungs, because that is one of Matt's catchphrases. Matt Hardy's gimmick is over the top and exciting, it is pretty much a walking meme on steroids. He talks in a British accent, and has his brother Jeff be called Brother Nero, his son be called King Maxell, a butler named Senor Benjamin, a giraffe with the soul of George Washington, a drone called Vanguard-1, and many other crazy stuff.
One of is most popular story lines was the Hardys versus Decay, also called Delete Or Decay, in which Matt, Jeff, and Reby Hardy fought against Abyss, Crazy Steve, and Rosemary in TNA. In the feud, they fought at the Hardy Compound, Matt and Jeff's home, and had Roman Candles, someone getting choked out in a pool with a inflatable pool toy, Decay stealing a pickup truck and kidnapping Senior Benjamin, Matt Hardy's Zoo, which holds animals with the souls of the worlds smartest people, such as the George Washington Giraffe and a Tiger who is Genghis Khan, and so many other things that its hard to believe actually happened.
 Broken Matt Hardy represents emotional struggle, which led him to becoming "Broken" after his failure to defeat Jeff. His struggle with the fact that he couldn't beat Jeff and the fact that everywhere he turned Jeff was there, wore him down and changed him into the Broken Matt that he is now. The entire Broken gimmick revolves around Matt having a mental breakdown, changing him and making him go ding dong merely on mental. How the fans react to him is, in a way, celebrity worship. The fans can't seem to get enough of him even though he is now a nut case. He also caused a similar mental breakdown to his brother Jeff by attacking him with drones, roman candles, gardening tools, a boat, a taser, and ladders, which is enough to drive anyone insane. He pretty much forced Jeff to become his unwilling servant.
 From everything that Matt Hardy now is, it shows me that the fans love it when a wrestler becomes creative and tries to do things no one else has done before. Before the gimmick, Matt was somewhat over as a heel, but after he became "Broken" Matt Hardy, he has become the most popular wrestler in the world. The fans want something new and exciting, and that is just what Matt Hardy has done. Because of this gimmick people are now chanting "Delete" as loud as they can whenever he appears.
 The fans love something new, exciting and weird. The fans seem to worship him because he is hilarious, but they don't take in to account that they are in love with someone who went off his rocker and is now mentally unstable. He tired to Kill Jeff, and I mean Kill him, with fireworks. He took roman candles and shot them at him. Then, after Matt "Broke" Jeff, the two tried to kill Decay, Crazzy Steve and Abyss, with even more roman candles. Yeah not so fun now when you realize he is a nut case trying to murder people with roman candles and drones.